Top Instagram Bio Tips for Business Success

Social Media Marketing
Instagram Marketing

Are you looking for the top Instagram bio tips for your business? Then, you’re on the right page. Read on.

An Instagram bio may be a small part of your profile, but it can do a lot for the success of your business. It sets the stage for your brand presence. That’s why it’s important to come up with a perfect bio for your account. And since you only have 150 characters to summarize what your business is all about, you must make every word count

This is challenging, especially for beginners and brands who use Instagram as their main platform. But don’t worry because we got you covered. We listed a few tips to help you get started.


Instagram Bio Tips That Can Capture More Followers

As mentioned above, your bio in not just a simple description you fill out when creating your Instagram business account. It is a powerful 150-character description that gives you a chance to welcome users to your profile, giving them a good first impression of your business.

When constructed well, your bio can help convert Instagram users into followers, and eventually buying customers.

Check out these Instagram bio tips:


  1. Know your objectives

Have a clear sense of direction when writing your bio. Since the description has a character limit, you should know exactly what you want to tell your prospective customers. For example, you can use it to announce your presence or convey your brand’s personality. You can also use it to inform people about what your business does or promote your upcoming products. If you want to express what your business stands for, you can also write it in your bio. Just know your goals and put them into words.


  1. Make your brand personality stand out

Make your brand personality shine. Show users who you truly are using your Instagram bio. You can also add emojis if it fits the personality of your brand. But take note that emojis and special characters might not translate well on the screen of some users. So, make sure to always keep accessibility in mind – avoid filling your bio with characters that are hard to understand or read.


  1. Include links and hashtags

Instagram allows users to add profile links and clickable hashtags on the bio, so make the most out of it. Add the link of your latest blog, video, or product catalog. If you are managing multiple accounts, you can also put your other social media handles in it. You will be able to direct potential customers on where you want them to when you include links in your bio.


For relevant hashtags, adding them will help you direct people to stunning user-generated content. You can make a branded hashtag to promote an upcoming product release or a specific campaign.


  1. Be clear on your message

Convey what your brand does or what it offers to people using your Instagram bio. But make sure that your message is clear and concise so that visitors can easily read and process the information provided. Put the right line breaks, spacing, and more – those simple actions can make a big difference.


  1. Add a call to action

A call-to-action button can free up a lot of space in your bio, but it doesn’t hurt to make your CTA more direct. This enables people to know exactly what they need to do when they open your profile, so be very specific with it. Do you want them to check your Instagram Shop? Do you want them to visit your website? Do you want them to download your eBook? Let them know through a CTA button.


  1. Showcase new offers

Get the value of your bio space by promoting new or upcoming offers. You can do this on an ongoing basis. All you need to do is be consistent in changing the description when new offers from your business pop in. If you have an event or webinar and you want to invite your followers, you can also add it in your bio.


  1. Add some humor

It is a must to use your brand’s voice when crafting a perfect Instagram bio. This will ensure consistency across the other platforms you handle and help your target audience recognize you immediately. But it’s also a great idea to add a bit of humor in your bio. It will make your brand more relatable to people.


Final Thoughts

Now that you know the top Instagram bio tips, we hope it will be easier for you to craft an engaging, attention-grabbing description. Always remember, your bio is the best example of how a 150-character content can influence a wide range of people. So be sure that it is well-written and represents your business in the best light possible.