Have you taken the dive into video marketing? Then, you’ve made the right choice. Whether you’re using videos for product-focused ads or to make educational content, it can help improve your overall digital marketing plan. Yes, any strategy nowadays is incomplete if there’s no video marketing involved. So, yours should have one.
Now that you’ve hopped the bandwagon, it is time to face the challenging part: determining how you’re going to increase the number of your Facebook video views. Whether your video content is paid or organic, getting the attention of your target audience is a daunting task. You need to build an effective plan to keep the, from scrolling past your videos.
But don’t worry because we got you covered. Read on.
Get more Facebook video views with these tips
Facebook video is one of the most amazing tools that you can use to promote your brand to a large group of audience. But how can you make your target viewers hooked in? How can you keep them engaged?
Let’s get into it!
1. Choose relevant topics
Make sure that your videos will make people stop and watch. One way to do this is to put out tutorials, guides, and other informative content. They always provide value to your audience, especially if they are exactly related to the lives your prospective clients.
You can search for the latest trends and news in your industry. Then, make a unique content out of it. If you make it interesting enough for your audience, they will surely don’t care even if the video is three minutes long.
2. Create longer videos
Since people’s attention spans are shrinking, marketers are pushed to make short-form videos. You can see this type of content on social media platforms like Instagram and TikTok. However, when it comes to boosting Facebook views, you must do a different tactic – upload longer videos.
Yes, Facebook wants users to stay on the platform longer, that’s why they give more incentive to promote a brand’s video organically if it’s in long-form. So, don’t worry about lengthening your videos.
3. Upload natively on the platform
Make sure to upload your video directly to the platform. Don’t just post a link from your YouTube, Instagram, or TikTok because as we said earlier, Facebook wants people to stay longer on the platform. They will show it to more people if you promote it organically – more than they would if it’s just a link from somewhere else.
4. Use real people
Most of the time, the videos that have real people in them tend to outperform animated ones. Sure, there are circumstances where explainer videos or animations perform well. But if you want to cultivate and build the trust of your target audience, it is better to show a real person in front of the camera.
5. Be specific with the titles
Be specific with the titles of your videos. Tell directly on the captions what they are all about instead of including a teaser or click-bait texts to catch people’s attention. Adding misleading titles on your content will result in higher bounce rates and lesser views. Other than that, people might get annoyed with the click-bait and give negative feedback on your page. So, don’t do it. Be clear and concise.
6. Add subtitles
Social media users are more likely to watch a video if there are captions or subtitles in it. This is because they can watch it even without a sound. It provides more convenience to viewers, helping them understand the video clearly.
Don’t worry because Facebook has a feature that generates subtitles automatically when you upload a video. The only thing is that the words are not as accurate as to what the video is exactly saying. You can also edit your video before uploading – there are lots of subtitle generators that you can use online.
Congratulations, you have made it to the end of our guide. We hope these tips have helped increased your Facebook video views. Just make sure to choose the most relevant topics, upload long-form content, add subtitles, and more to grab the attention of your target audience. Best of luck!