Facebook advertising can work wonders for your business. So, if you’re still not adding it to your current social media marketing strategy, this is the best time to do so. It will provide you with lots of benefits that you won’t be able to get through organic marketing tactics.
Remember, there are billions of Facebook users today. Hence, if you create a targeted ad on it, your chances of reaching your target customers will skyrocket. Organic traffic is almost non-existent. You must find other tactics to get your brand out there – and Facebook advertising is one of the answers.
To convince you further, we listed some of the top benefits of Facebook advertising below.
Benefits of Facebook Advertising to Business Success
Micro-target the right audience
The targeting capabilities of Facebook are amazing. You can target your audience based on their age range, interests, connections, languages, locations, demographics, age range, and even their behaviors.
Take note that the quality of your audience is more important than its quantity. And with this platform, you will be able to combine those targeting options to eliminate users who aren’t included in your buyer profile or potential customers.
You want conversions? Facebook will provide it for you. Yes, you won’t find these micro-targeting options on other channels. It will bring you people who will most likely purchase your product or services – instead of just random social media users.
Get robust analytics
Facebook advertising will provide you with unlimited analytics and reports about the performance of your campaigns. You don’t have to make your own assumptions or guesses on whether the ad you’re running is effective or not. The results will be served to you through the Ads Manager – all you need to do is analyze them and figure out your next step.
Metrics about your page likes, post engagements, page likes, and weekly reach are listed on the report. But that’s not all. You will also be able to get insight on metrics, such as sales, conversions, and link clicks.
Reach more people effectively
Are you aware that only a small fraction of your followers can see what you post? Yes, you may not believe it, but it’s true.
The platform has decreased the visibility of business pages in people’s news feeds. Facebook is now prioritizing posts from friends and family, leaving business pages on the back burner. That’s why it’s essential to utilize paid ads to increase your brand awareness.
Advertising on this platform will give your page and content a boost, especially when you know who you need to target.
Allows retargeting
Retargeting or remarketing is also an effective way to reach people, and Facebook ads offer it. With this strategy, you will be able to reach people who have visited your website or page in the past. The ad will show up on their Facebook feed even if they’re not a follower.
Always remember, one glance at your website or page isn’t enough to convert a Facebook user into a buyer. These people don’t know you and have no reason to trust you. They need to see your brand for a couple of times before they finally take an action. And retargeting on Facebook can help.
Gain conversions in an affordable price
Because of the platform’s click-through-rate (CTR), gaining conversions on a small advertising budget is possible. That is why lots of brands are turning to Facebook advertising. Due to its targeting capabilities and improved ad tools, it allows businesses to effectively connect with the right people affordably.
When setting your budget though, you must consider the testing phase – this is what ends up costing the most money. Ads hardly ever work on the first try, you must tweak them again and again, which is normal. Once you’ve achieved the most effective form of your campaign, conversions will surely follow.
Find new leads
If you’re looking for an effective way to target new leads, Facebook ads got your back. It is possible to attract people who are just like your audience that converts the fastest. All you need to do is use the platforms “lookalike audiences” option. It will enable you to make a customized audience and use Facebook to look for similar users who are most likely to be interested in your products or services.
To build this lookalike audience, you can use those who have installed data from apps, your page followers, as well as conversion pixels. You can also determine the targeting options and size to make sure that the lookalike audience accurately depicts your potential customers.
Scale content promotion easily
If you have great content, you want a lot of people to see it. In the first place, that’s the reason why you consistently post and share updates across social media. But, do you think sharing your amazing content is enough? Unfortunately, it’s not.
To reach a wider group of audience and make them aware of your compelling content, it’s a great idea to try Facebook advertising. It is here to maximize your content reach. Because of it, you will end up showing your posts to more people than you ever will using organic tactics.
Your social media marketing strategy will become feasible. Other than that, you will also be able to scale it easily. When you pay a little to promote your content, great things can happen.
Final Thoughts
Facebook advertising may be budget-friendly, but don’t underestimate it. It can take your business to the next level. Just bear in mind that results won’t happen overnight. You must dedicate your time to learn everything about ads to achieve success.
