One of the most important metrics or KPIs to consider when promoting your business is social media engagement. While most brands want to boost their number of followers, they often fail to increase their engagement.
When you connect with social media users the right way, you can turn them into raving fans – and ultimately, customers. Increasing your engagement is not as hard as it seems. All you need to do is devote building relationships with your target audience. Once you’ve earned their trust, everything will follow – from increasing customer loyalty to higher number of sales.
How to generate more social media engagement
If you’re looking for a key catalyst for brand growth, social media is the answer. When you promote your business on platforms like Facebook, Instagram, and Twitter, you can reach billions of interested consumers. The only thing left to do is to engage and retain them from liking your brand.
Here are some tips for you:
- Respond quickly
Replying to comments and messages on social media is one of the best ways to increase engagement. So, don’t overlook it. Don’t just post content every day – it is not enough. You must talk to your fans and followers as much as possible.
Respond back and engage them in conversations. If they sent an inquiry, answer it quickly. If they commented on your recent post, comment back. Connect with them and start a dialogue about your business.
Even if a user just left a comment that admires your content, you must give a response. Talking to your target audience is an effective social media engagement strategy, so use it. It encourages people to keep checking your profiles and liking your posts. Since you have time to talk to them, they will be motivated to comment on your other content and buy from you in the future.
- Post user-generated content
User-generated content (UGC) are posts that your audience and followers create about your brand. This type of content can easily increase your engagement, so if you have any, share it in your social media accounts. It will encourage more people to interact with your brand. Who doesn’t want their post to get featured in other brand’s profile, right?
Ask them to share photos of your products or their feedback about your services. Then, invite them to tag your page in the post. When you find the content, ask for their permission and publish it on your profile. This is like a word-of-mouth strategy, but a better and innovative one. A social proof that people are really buying from you and loving your products or services.
- Use high-quality images
Always post high quality visuals on your page. Whether it’s an image or video, make sure that they are compelling – not pixelated or blurry. Lots of brands are promoting on social media, so if you want your posts to stand out from them, you have to level up your content game. Catch your target audience’s attention.
You can use images, memes, videos, GIFs, infographics, and more. You can post a variety of these visuals to keep your business interesting to the eyes of your prospects. Always remember that visual content appeals more to people compared to a plain wall of text.
- Ask questions
When you post polls, questions, or surveys as content, you can encourage people to interact more with you. This tactic creates an easy way for you to increase your social media engagement – just make sure that you stick to brand-related questions.
For instance, if you have an online store, you wouldn’t ask your audience if they like milkshakes better. Instead, you’ll ask them something that is related to your business so you can get them thinking about your products or services.
For example, if you have a pizza parlor, asking people if they like pineapples on pizza would be a great way to engage them. Most of them will surely respond and give their opinion, opening a new door for conversation.
- Track your performance
Tracking the performance of your posts and campaigns is an essential step for any social media marketing strategy. Other than that, it is also a way to know how you can generate more engagement on your page. Just monitor the results you are getting from your campaigns – paid and organic.
This will help you determine which areas must be improved to get higher engagement. Don’t worry because there are lots of tools that can help you figure these numbers out. You can also hire a social media marketing agency, like Philip & Henry Media, to get the job done.
When you have ways to generate more social media engagement for your business, you will be able to reoptimize your strategy and get the results you want. On the other hand, if you aren’t sure how to get started, we can help you out. We are a team of social media marketing experts.
Contact Philip & Henry Media today.