People use Pinterest to look for new things to try, inspiration, and solutions to their problem. They are ready to act. They search for interesting topics, click on Pins to learn more about a certain blog, and browse their feeds for inspiration. But that’s not all.
Simply think of it as a search engine like Google. When you try to search on the platform, results will come up as images (not just text), allowing you to share or save them. It stores people’s searches and makes it available for later.
In other words, it is a powerful tool that businesses can use to promote their products or services, while building their blog and brand authority across social media.
Why You Should Use Pinterest for Business
Images, videos, and other visual content are extremely efficient for catching people’s attention. They respond better to stunning images compared to text, no matter how interesting the content might be. This is one of the reasons why Pinterest for Business has become a very popular tool use for social media marketing.
Still on the fence? Let us convince you further. Here are the top 5 reasons why you should use Pinterest to promote your brand:
This platform is designed to be user-friendly. It doesn’t waste time on details that are not required to its function. Instead, Pinterest focuses on visual-rich content to maximize audience engagement. Hence, the overall layout looks clean and easy to browse.
Pinterest is also built to offer convenience to uses. It comes with a bookmarking feature that allows them to pin content, no matter what page you are visiting. When this is added to your browser, a Pin icon will be available when browsing for images. Then, you can bookmark or save it to your Pinterest board.
2. Effective SEO tool
Search engines, such as Google, don’t put much value in references when it comes to social media channels. Facebook, Instagram, Twitter, and LinkedIn are considered as low-authority sources. Other than that, they don’t have “no follow” links, so search engines disregard them.
On the other hand, Pinterest seems to be valued by search engines. It remains to have that “do follow” link, making it an effective search engine optimization (SEO) tool. Simply put, this tells Google that the links referred by the platform are trusted.
However, don’t expect Pinterest to do all the work. It is always important to have a strong SEO strategy on your side. So, include it in your overall social media marketing strategy to get the best results.
3. Designed for sharing content
Content sharing will allow you to expand audience reach. Unlike comments and likes, which are more about engagement. And since Pinterest is designed to have great, eye-catching images, it is ready for sharing content to other social media platforms.
Yes, this social media platform is for those who love sharing places and things through visual content. So, if you upload captivating photos of your products or services, people will be encouraged to share them.
When you have reached the right audience on Pinterest, you brand will also have a higher chance of being pinned. All you need to do is keep uploading great visual content so that people remain engaged in your brand.
4. Can be used for crowdsourcing
If you’re looking for crowdsourcing, social media is one of the best tools that you can use. Whether you need help in sharing content or ask for your target audience’s opinion, these platforms encourage people to be more connected and engaging.
But if you’re looking for the best platform for crowdsourcing, Pinterest is the answer. Since it is designed to have powerful visuals, it has a better capability in attracting users. However, you must consistently engage with your followers to get better results.
5. Fun to use for business
As mentioned earlier, Pinterest’s design works well with the public. That’s why it has become a very popular digital app. Its layout is intuitive, so users can navigate around much easier. Because of this format, the visual content displayed on the feed looks curated and polished, unlike other platforms that have absolutely no filters.
In other words, pretty much everything users see on the Pinterest feed is appealing. They are drawn to the captivating images, making it very easy for them to be addicted when browsing. You probably understand this feeling if you’re a Pinterest user yourself.
Adding another platform to manage seems to be daunting, but it’s worth it. Just start small and don’t do everything in one go. You can get lots of new prospects and marketing results when you use Pinterest for Business. Good luck!