Social media marketing trends easily come and go. That’s why it is really hard to keep up with all of them. Between changes in algorithms, constantly evolving strategies, and new emerging platforms, it can feel like you’re playing catch-up just to stay in the competition.
Fortunately, there are techniques that you can use to keep up with the latest trends. By following the tricks outlined in this article, you will be able to easily find what’s “in” on social media before other brands discover it.
What are social media marketing trends?
A trend is defined as a direction in which something popular is developing at a specific point of time. For social media marketing, trends can be anything that gathers a big surge of popularity on one or more platforms for a limited time. This surge will result in lots of content under that subject, as well as accounts and hashtags related to it.
Effective Ways To Track Social Media Marketing Trends
Listen to podcasts
If you’re a small business and always on the go, you can listen to podcasts about the latest trends. With podcasts, you don’t need to sit down and browse through different social channels just to look for trending topics. You can listen to it while driving, riding the train, or working in the office.
Just look for podcasts that talk about content formats, social trends, and other social media marketing topics that can help your brand grow. There are lots of them online. They release new episodes every week, too, so you can stay in the know about things that can attract your target audience.
Subscribe to newsletters
Another great way to stay updated with social media trends is to subscribe to email newsletters. You can sign up and subscribe to a wide range of helpful newsletters, which will be delivered straight to your email every week. This won’t just help you keep up with what’s latest on social; newsletters also often provide readers with some tips on how to enhance their marketing strategies.
Join social media groups
Join social media marketing groups, especially on Facebook. This is a great way to plan trends into your own campaigns. You can learn some great tips from other brands and find discussions about the latest trends in the industry. Facebook groups also allow members turn on notifications so that they get notified when someone publishes content. Hence, you’ll always be aware of what’s going on.
Influencers and other big industry players also announce new trends on their platforms, so don’t forget to follow them. They give tips on topics like brand loyalty, online presence, and influencer marketing, which are all essential for those who are just starting out online. They already have experience in running and growing their own accounts, so you can trust them when it comes to marketing.
Bookmark social media blogs. This is another way to keep up with the latest social media marketing trends for your business. Trusted blogs, such as Philip and Henry Media, have lots of content that you can use to attract new customers and retain old ones. These kinds of blogs discuss in-depth topics about marketing, advertising, and more.
Set up alerts
Now that you have joined groups, followed influencers, bookmarked blogs, and subscribed to newsletters, you can set up alerts for them. This will help you get regular updates when they post something about social media.
For instance, you can use Google Alerts. Just pick some of your favorite blogs, podcasts, or newsletters, then set up Google Alerts. It is a great idea to get these alerts once per day so that your email won’t get clogged.
Always remember, the world of social media will continue to grow and change. By allocating some of your time to follow the tips listed above, you will be able to stay updated with the latest social media marketing trends. This can be a daunting task at first, but it will be worth it in the long run.