Most business owners start out running their own social media. It makes sense early on: you know your business better than anyone, and the budget is tight. But at some point the question changes from “can I do this myself?”…
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If you have ever looked at hiring help for your social media, you have probably seen the term “social media management services” and wondered what that actually covers. It is a fair question, because the answer is broader than most…
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If you are thinking about handing your social media over to a professional, one question comes up before any other: how much does social media management cost? It is a fair question, and the honest answer is that it depends.…
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Every small business with limited marketing dollars eventually faces the same question: should you focus on organic social media, paid social media, or both? Understanding the difference between organic vs paid social media is the first step to spending your…
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When a potential customer wants what you sell, they reach for their phone. Whether they find you or one of your competitors comes down to how visible you are online. For most small businesses, that visibility comes from two things…
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