It’s unlikely that you have been hiding out under a rock for the past year or so without knowing that video marketing is currently popular. It’s by no means a novel marketing tactic, but a few things have brought it…
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Social media marketing trends easily come and go. That’s why it is really hard to keep up with all of them. Between changes in algorithms, constantly evolving strategies, and new emerging platforms, it can feel like you’re playing catch-up just…
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TikTok, one of the most popular social media platforms today, has gained mainstream traction quickly. Almost everyone is on this channel – from teens to celebrities. But just how much value do brands like you get from TikTok for business?…
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In the past, social media used to be about connecting with family and friends. You would simply search for them, connect, and talk about absolutely anything. But today, it grew from a platform that helps brands and communities unite online.…
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One of the most critical parts of any brand’s strategy today is measuring their social media marketing ROI (return on investment). It allows them to understand the effectiveness of their campaigns on different platforms, evaluate the efficiency of their work,…
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People use Pinterest to look for new things to try, inspiration, and solutions to their problem. They are ready to act. They search for interesting topics, click on Pins to learn more about a certain blog, and browse their feeds…
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One of the most important metrics or KPIs to consider when promoting your business is social media engagement. While most brands want to boost their number of followers, they often fail to increase their engagement. When you connect with social…
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Still can’t decide on whether you should hire a social media marketing agency or not? Then, we got your back. In today’s article, we have drilled down the reasons why hiring another company or agency to handle your social media…
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Have you taken the dive into video marketing? Then, you’ve made the right choice. Whether you’re using videos for product-focused ads or to make educational content, it can help improve your overall digital marketing plan. Yes, any strategy nowadays is…
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Social media marketing is time-consuming. Between managing your channels, projects, content, reports, and other tasks, trying to handle it can be stressful. Whether it’s Facebook, Instagram, Twitter, TikTok, or YouTube, each platform has its own format and management style. Other…
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